Responsibility
Building a sustainable future, together.
We believe responsible business means putting people first and respecting the places we live and work. By working side by side, listening to each other, and making sustainability part of our everyday decisions, we build trust and create positive change that lasts. We take real action, so our efforts support our teams, our communities, and our environment now and for the future.
Sustainable Practices, Every Day
New Zealand Vineyards and Wineries
In our New Zealand vineyards, our teams use smart vineyard practices and new technology to keep vines healthy, soils rich, and reservoirs full. We plant around 5,000 native trees and shrubs each year, support biodiversity, and continually look for ways to reduce our environmental footprint.
At Kim Crawford and Selaks Wineries, all grape marc is reused – whether composted, returned to the soil, or used as cattle feed – and our upgraded refrigeration unit is helping to cut greenhouse gas emissions by more than 50 percent.
Ruffino Estates in Italy
We care deeply about protecting the environment and its biodiversity, and this commitment shapes everything we do at our Ruffino Estates in Italy. All of our estates are farmed sustainably.
We use lighter bottles, which has saved over 1,360 tonnes of glass, and we source all our packaging from responsibly managed forests. Here, sustainability means making a positive impact, fighting climate change, supporting social equity, and protecting vital resources through eco-design and thoughtful vineyard management.
By working closely with our partners and suppliers, we are proud to lead by example and help inspire others to strengthen their own sustainable practices.
Leading in the Industry
We are dedicated to helping tackle the big challenges facing the wine industry. Whether it is packaging innovation, vineyard sustainability, or product quality, we make sure we have a voice in shaping the future. We stay connected with industry partners, stakeholders and customers, always learning from each other, sharing what works and looking for ways to make continuous improvements.
Health, Safety & Wellbeing
In our business, safety comes first. Wherever we work (vineyard, winery, on the road, or in the office), being alert to vehicles, equipment, and daily hazards is everyone’s responsibility.
We give everyone the training they need to manage risks with confidence. Open conversations and easy reporting mean concerns are sorted quickly.
Health and wellbeing matter just as much as safety. We look out for each other, offering practical support, regular check-ins, and a workplace where it’s always okay to ask for help.
Responsible Drinking
We take responsible alcohol consumption seriously and encourage moderation in all the markets we serve. As consumer preferences evolve, we’ve developed a diverse range of lower-calorie, lower-alcohol, and non-alcoholic options to suit different lifestyles and tastes.
Through responsible marketing and a commitment to informed choices, we empower adults to enjoy our products safely.
Corporate Social Responsibility and Community Giving
We aim to make a positive difference at work, with our partners, and in our communities. Our teams are encouraged to volunteer and get involved with local causes that matter. It’s not just about business; it’s about making a positive difference and giving back wherever we live and work.